Effective Date: May 11, 2026
1. What Are Cookies
Cookies are small text files that are stored on the user's device when visiting a website. Similar technologies, such as online identifiers, local storage, tags, scripts, or equivalent technologies, may also be used to enable operation of the site, remember preferences, measure activity, or improve the digital experience.
2. Who Uses Cookies on This Site
Cookies used on imppulsor.com may be:
a) first-party cookies, managed directly by Imppulsor or by technical components of the site;
b) third-party cookies, managed by technology providers integrated into the site, in particular chat, analytics, and digital experience optimization tools.
3. Types of Cookies That May Be Used on This Site
3.1. Strictly Necessary Cookies
These are essential for the technical operation of the site, basic navigation, security, load balancing, session management, fraud prevention, or the provision of a service expressly requested by the user.
These cookies may be installed without consent where covered by the applicable legal exemption for strictly necessary technologies.
3.2. Preference or Functionality Cookies
They allow the site to remember certain user choices, such as language, display settings, or technical preferences, where such features are not strictly necessary but improve the user experience.
3.3. Analytics, Measurement, or Performance Cookies
They allow us to understand how users interact with the site, measure traffic, analyze navigation, evaluate content, observe aggregate behavior, identify issues, improve structure, content, and usability, and assess overall site performance.
3.4. Interaction and Digital Support Cookies
They allow chat features, visitor interaction, conversation continuity, support session management, or digital support provision to be enabled or improved.
3.5. Optimization, Experimentation, and Digital Experience Cookies
They allow tests, heatmaps, scroll analysis, click tracking, funnels, session recordings, experiment activation, or advanced digital experience measurement to be performed, where such features are enabled in the site configuration.
4. Lawful Basis for the Use of Cookies
Imppulsor uses cookies on the following bases:
a) strictly necessary: legitimate interest and/or applicable legal exemption where the cookie is essential to provide a service expressly requested by the user or for the essential operation of the site;
b) cookies that are not strictly necessary: the user's prior, freely given, specific, informed, and unambiguous consent.
Non-essential cookies will not be installed or activated before the user has validly expressed their choice through the site's cookie management mechanism.
5. How Consent Is Obtained
When accessing the site, the user may manage their preferences through a banner or settings panel that will allow them to:
a) accept all non-essential cookies;
b) reject non-essential cookies; or
c) configure specific categories of cookies.
Mere browsing, silence, closing the notice, or continued use of the site without clear affirmative action shall not constitute valid consent for non-essential cookies.
6. How to Withdraw or Modify Consent
The user may withdraw or modify their consent at any time through the Cookie Settings link or tool available on the site.
Withdrawal of consent shall not affect the lawfulness of cookie use carried out prior to such withdrawal.
Users may also manage cookies through their browser settings. However, disabling certain technical cookies may affect the proper functioning of the site.
7. Cookies and Tools Currently Associated with the Site
Based on the configuration declared by Imppulsor, the site uses or may use Zoho tools related to digital support and experience analytics:
a) Zoho SalesIQ
May use first-party cookies or identifiers associated with chat features, session continuity, visitor interaction, repeat visitor identification, and digital support management.
b) Zoho PageSense
May use cookies or identifiers associated with measurement, behavioral analysis, performance, funnels, testing, experimentation, session recordings, activation of digital experience features, and recording of consent preferences where such functionality is enabled.
8. Illustrative Table of Cookies or Cookie Families Associated with the Declared Providers
The following table is for illustrative purposes only and reflects cookie families or identifiers publicly associated with the services declared by Imppulsor, subject to the site's actual configuration and any changes by the technology provider:
| Tool | Cookie / family | General purpose | Illustrative Duration |
| Zoho PageSense | zft-sdc | Session, entry, and traffic source metadata | up to 1 year |
| Zoho PageSense | zsc{projectkey} | Current session identification | up to 1 year |
| Zoho PageSense | zpc<projectkey> | Privacy or consent choice record | up to 1 year |
| Zoho PageSense | sales_{project_key}_{userId} | Synchronization or consistency between PageSense and SalesIQ where integrated | up to 1 year |
| Zoho PageSense | zab_*, zabHMBucket, zabBotScore | Experimentation, heatmaps, bot detection, and experience control | varies |
| Zoho PageSense | zsr{expkey} | Recording or mapping of actions within a session | up to ~2 hours depending on experiment |
| Zoho PageSense | zps_permission_status, zpspolls_*, zpsPopupBucket, zps-tgr-dts | Permissions, popups, polls, triggers, and digital experience events | varies |
| Zoho SalesIQ | first-party visitor identification and session cookies | Chat management, interaction continuity, visitor identification, and interaction tracking | varies |
The actual duration and specific activation of each cookie will depend on the site's actual configuration, the features enabled by Imppulsor, and updates by the provider.
9. Specific Purposes of Use at Imppulsor
Imppulsor uses cookies and similar technologies, under the applicable configuration, to:
a) ensure the technical operation of the site;
b) maintain the security and stability of the platform;
c) remember user decisions or preferences;
d) measure site usage and page performance;
e) understand aggregate browsing behavior;
f) improve the site's content, structure, digital experience, and commercial performance;
g) enable interaction, chat, or digital support features; and
h) retain the user's choice regarding the use of cookies.
Imppulsor does not use the site as a platform for large-scale third-party behavioral advertising. If additional tracking tools or different purposes are introduced in the future, this policy will be updated before or upon implementation.
10. International Transfers Resulting from the Use of Cookies
Some cookies or technologies associated with external providers may involve processing of or access to data from outside the European Economic Area. Where this occurs, Imppulsor will adopt the safeguards required by applicable law.
11. Updates to This Cookie Policy
Imppulsor may update this Cookie Policy to reflect changes to the site, its technology providers, the cookies actually used, or applicable law. The current version shall be the version published on the site at any given time.